Growth Marketing Strategist

Deliver multi-channel marketing campaigns and content optimization strategies that will increase awareness and engagement around New Direction Trust Company and the self-directed IRA industry. This position will play a critical role in attracting, engaging, and retaining new clients, utilizing our recently launched website, new marketing campaign building and automation tools, and updated branding.

This role will report to the Marketing Manager and will be primarily a work-from-home position, with occasional meetings in the Louisville office for collaborative team meetings and quarterly business reviews.


  • Build and enhance CRM journeys to optimize our customer experience, delivering the right information at the right time to support current clients and attract new ones
  • Design multi-channel marketing campaigns to engage our audience, promote our products, and elevate our brand positioning
  • Evaluate campaign success and identify key insights and areas of opportunity using data-driven analysis to continuously improve our outreach
  • Advance our digital presence by contributing to our ongoing content optimization, SEO and SEM strategies, and social media campaigns
  • Support the ongoing management and updates required for the marketing website


  • 3+ years’ experience in marketing, experience in financial services preferred but not required
  • Experience designing multi-channel campaigns in CRM environment (Eloqua preferred)
  • Campaign planning, execution, and testing
  • Reporting metrics and familiarity with industry best practices
  • History of successful cross-functional work with other departments
  • Excellent time and project management skills
  • Graphic design and WordPress management skills a plus


  • Health, dental, vision, and life insurance benefits
  • Optional Health Savings Account (HSA) tied to health insurance
  • $90 employer contribution to HSA each month (independent of employee contribution)
  • Retirement plan, with matching employer retirement contributions of up to 3% of income
  • Vacation and PTO
  • Monthly Internet Stipend

Success Metrics:

  • Measured based on quarterly and annual reviews with goals and KPIs
  • Measured based upon feedback from manager and peers

Employment Type:

Full-time, salaried, hybrid virtualization


To apply, please send your resume and a cover letter to Thank you for your interest!

  • Max. file size: 64 MB.
  • Max. file size: 64 MB.