$100,000.00 – $115,000.00

As a leader in the “self-directed” IRA industry, New Direction Trust Company gives clients the freedom to invest their tax-advantaged retirement and health savings funds in the alternative assets they are most passionate about. From real estate and startups to small businesses and precious metals, if our clients can find it, we want to help them fund and add to their wealth building portfolio.

We also believe in investing in our employees, listening to their ideas, and educating and promoting from within, so the success of our company is linked to the success of our staff. We love what we do, and we know that you will love it here too because this is the positive environment you are looking for! If you are inspired by helping individuals do their best work in and outside of the office and love to help create programs that teach new concepts in clever and creative ways, we would love to hear from you! If you want to work for a company that values your professional growth and personal time outside of work just as much as growing our business, then you have come to the right place!

The Marketing Director will be a core part of New Direction’s Operations team, overseeing all brand loyalty, client referral programs, consumer referral programs, client communication and more. The Director will work closely with other functions such as Compliance, Corporate Finance, Client Relations, Legal and HR. This role reports to New Direction’s Chief Executive Officer and is located in Louisville, CO.  Some onsite work is required; therefore, you must be located within the local area.

DUTIES AND RESPONSIBILITIES:

• Directs the development and execution of comprehensive, measurable strategic marketing plans to meet goals and objectives of the company.
• Oversees the development and maintenance of marketing budgets; prepares reports as needed.
• Develops and implements aggressive and creative marketing campaigns, promotions, and programs.
• Directs, coordinates, and supervises the development, design, and production of promotional and collateral materials.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities.
• Oversees development of plans, programs, and promotions to improve market penetration and meet corporate objectives.
• Directs the coordination, management, and communication of market research and competitive analysis.
• Develops, maintains, and manages consistent corporate image throughout all marketing and promotional materials and product lines.
• Builds brand loyalty in mass markets.
• Hires, trains, supervises, motivates, and develops marketing staff; manages schedules and workflow.
• Assigns duties and monitors quality of work; assures staff conforms to organizational policies and procedures and government regulations.
• Provides day-to-day guidance and oversight of subordinates; actively works to promote and recognize performance.
• Monitors overall activities of the media department; identifies problem areas and directs corrective actions.
• Performs other related duties as assigned by management.

QUALIFICATIONS:

• Bachelor’s degree in marketing
• Four to six years related experience
• 3+ years management experience
• Demonstrated proficiency in supervising and motivating subordinates
• Commitment to excellence and high standards
• Excellent written and oral communication and presentation skills
• Strong organizational, problem-solving, and analytical skills.
• Ability to manage priorities and workflow.
• Ability to motivate and collaborate across the aisle
• Demonstrated ability to plan and organize projects
• Proficient with Eloqua and other marketing automation tools
• Experience working with Ad Agencies
• Proven leadership and business acumen skills
• Proven ability to handle multiple projects and meet deadlines
• Good judgement with the ability to make timely and sound decisions
• Creative, flexible, and innovative team player

Employment Type:

• Full time, hybrid remote

Benefits:

• Comprehensive Health, Dental, Vision, and Life Insurance benefits on day 1
• Optional buy up on Life Insurance benefits for self, child and spouse
• Optional HSA (dependent on health insurance plan) with employer contributions of $90/month
• PTO as a benefit and 10 paid bank holidays
• FSA and FSA-Dependent Care
• SIMPLE IRA retirement plan, with matching contributions of up to 3% of income
• Optional short and long-term disability insurance benefits
• Tuition/Certification reimbursement program
• Profit sharing
• Monthly Internet stipend (if applicable)