Information Sharing Policy

Internet consumers have become increasingly concerned about how their personal information is shared across the web. We wanted to address this pertinent issue as it relates to self-directed IRAs and clarify the role of New Direction Trust Company in this ever-evolving environment of technology and connectivity.

To quote Apple CEO Tim Cook, “when an online service is free, you’re not the customer. You’re the product.” In other words, nothing is free. From website subscriptions to applications on our phones, anything that doesn’t collect your money will collect your phone number and e-mail address instead. These businesses stay afloat by selling your information to advertisers which, in tandem with information gathered from your internet search history, allows them to insert “relevant” advertisements into your online experience.

Your information will never be monetized at New Direction Trust Company. We pay the bills by charging transparent fees for specific account actions. You may be wondering, “what about my myDirection® page? Should I be concerned about this free online service you’re providing?” Please rest assured that your information is secure even with your free access to myDirection®. The efficiency and comprehensive functionality that myDirection® provides are critical to all applicable parties in the world of self-directed IRA investing. Delays can be just as frustrating for us as they can be for you! As such, it was for our mutual benefit that we developed and continue to innovate the myDirection® platform at no cost to our clients.

Furthermore, any information we collect in exchange for access to our free educational library or investing guides will never be provided to advertisers. We retain this information so that our dedicated staff can follow up with those who have expressed an interest in our services.

For more information about our data sharing policies and other measures we utilize to protect your identity and your self-directed IRA holdings, please don’t hesitate to give us a call at 877-742-1270 or send us an e-mail at