New Direction Trust Company was born from a question shared by two talented investors - If the money in my pocket can grow through investments in alternative assets, why can't the money in my retirement account do the same?
Back in 2001, Catherine Wynne supplemented her work as a mechanical engineer in the nuclear power field with successful property investments. Meanwhile, Bill Humphrey, a Certified Public Accountant, sought to leverage his tax knowledge and maximize the earning potential of similar real estate endeavors.
Both investors wanted to put real estate to work for their retirement plans, but they both encountered road blocks. Most IRA and 401(k) providers didn’t allow real estate holdings, and those that did charged such exorbitant fees that it wasn’t worth the while. When Catherine and Bill met and discovered their common dilemma, they knew they could establish a cost-effective, educational, and customer service-based solution for self-directed investors who sought to reduce their exposure to Wall Street and pursue true retirement diversification.
New Direction IRA was born from their shared vision. Then, after 15 years of providing the best self-directed retirement services in the industry, New Direction Trust Company ushered in a new era of efficiency and technology without sacrificing the bedrock principles that brought them this far.
|2003||New Direction IRA opened for business as an independently owned franchise of a national retirement provider, all from the humble premises of Bill’s basement.|
|2006||The business expanded to new offices in Lafayette, CO and employed 10 full-time employees.|
|2007||New Direction IRA acquired a self-directed retirement franchise in Hawaii to increase its national reach.|
|2009||New Direction continued to grow until it moved into a larger building in Louisville, CO.|
|2010||Total cash and assets under administration reached $300 million.|
|2011||New Direction IRA dissolved the relationship with its franchisor to become an independent national brand with marketing capabilities throughout the United States.|
|2014||Having adopted over 1,000 accounts from a franchise in Minnesota, New Direction IRA reached $1 billion in cash and assets under administration.|
|2018||New Direction IRA became New Direction Trust Company, a Kansas-regulated non-depository trust company based in Overland Park, Kansas with administrative offices in Louisville, Colorado.|
New Direction Trust Company now employs over 70 full-time staff members, provides services for over 17,300 accounts, and holds $2.2 billion in cash and assets. Our ongoing mission is to provide our clients with education, flexibility, and the basic understanding that their spectrum of self-directed investment abilities may be broader than they think. Free online access to live webinars, recorded videos, and relevant articles help ensure our current and prospective clients receive up-to-date information about the self-directed world. Meanwhile, conference attendance, event hosting, and continuing education courses for certified public accountants, attorneys, and asset providers allow us to spread the word to every member of one’s financial team.
Our Louisville, CO headquarters houses our primary staff and is the base of operations for all of your account activities. Louisville is located 10 minutes from Boulder and 20 minutes from Denver.
New Direction Trust Company features individual teams dedicated to specific elements of your self-directed investment process:
Having combined her detailed knowledge of self-directed IRAs and the IRS rules, Catherine stands as one of the foremost authorities and educators on structuring investments to fit the self-directed arena. Today she is the main interface between the trust company and state regulators, ensuring continued compliance across the entire organization.
Bill is a recognized expert in the self-directed retirement industry. He regularly lends his 20+ years as a Certified Public Accountant, background in forensic accounting, and comprehensive understanding about IRA investing to eager audiences at impactful workshops across the U.S. Bill has also taught classes about health savings accounts and IRA law.
Nikki works with the Office of the State Bank Commissioner of Kansas to uphold mandated standards of regulatory compliance throughout our business operations. With extensive experience in trust accounting systems and IRS compliance regulations, she ensures that client account statements, tax documents, and other such critical materials are accurately generated and safely disseminated. Nikki also has a Master’s Degree in Finance.
Jessica promotes operational efficiency across all departments and oversees New Direction Trust Company's extensive effort to develop cutting-edge client interface investment technology. Integrating investment sponsors into our system encourages a positive client experience and a smooth transaction process. Jessica also brings valuable knowledge about banking law, making her a comprehensive resource for the entire company.
Kevin is part advisor, part gatekeeper, part daily problem solver, and part all-round strategic advisor to develop and execute strategy to meet the organization’s short and long term goals. As a strategist, consultant, and implementer, Kevin helps ensure alignment of our company’s internal and external activities based on the priorities set by the company Owners and the Board of Directors. He raises the game for the entire leadership of the company.
Aaron works with the founders and New Direction leadership team to develop strategy and grow the business through marketing and sales initiatives. Aaron is the former CFO of fintech startup HelloWallet, purchased by Morningstar, as well as an expert in Health Savings Accounts. Previously Aaron was an investor at The Carlyle Group, a private equity firm. Aaron is a Certified Financial Planner (CFP) and owns a boutique financial advice practice. He is a graduate of the US Naval Academy and Harvard Business School.
New Direction Trust Company carries Errors and Omissions Insurance, Cyber Security Insurance of $2M, and has a bond of $1M.